Friday 19 Nov Group Session

Well we first told what to do on that day and we got into our designated groups. Our assignment was about our format for the GDF project. We were to design a prototype of the format, which uses the 3 variables our group have been working with. A list of different formats was given to us and we were to choose 5 formats that are appropriate to our variables.

So the first thing my group did was deciding what format would we all be able to work with. After circling all the formats we liked, we then narrow it down to 5 formats. The formats we chose were Event, Banner, Guerrilla Campaign, Short Movie (AD) and Poster. Next we began listing down some ideas for each format. The outcome for this session was to have two lists for each format, one that is cliché and another that is completely crazy or exaggerated. For a while our group had a bit of confusion on what our tutors meant about the format being crazy. The problem was that our group thought that the ideas we came up with was unrealistic, but what they did not understand was that, being unrealistic, was the entire point of the format being crazy. After that little problem was taken care of we realised that time was of the essance, so we splitted ourselves into smaller groups and separated the work. Bart and I were in charge of the guerrilla campaign format. So of course Bart had an idea already and straight away we wrote down what our idea was, but then we were told to draw out the ideas so it was my time to shine. What Bart and I did for the crazy idea was that we would fill a bus stop full of trash and there would be a message written on where the ads go on a bus stop and this message would change each day. We left out the idea of a cliché guerrilla campaign because, as Bart said, there is no such thing as one, but we had to make two posters so we had to come up with another one. That’s when I came up with the idea of a ‘graffiti forest’ where every graffiti artist in the inner city would draw trees and anything else nature like on everything in the city from walls to the outer shell of the cars.

My group actually finished the formats early than expected which was a big win for us. We then looked at what other groups came up with and I was quite amazed at what they came up. Then when it came to our group, we were given some good comments about our work.